Gran Fondo Highwood Pass – Partners

ATBFinancialTM_Logo Dec 07ATB started business more than 75 years ago during the Great Depression, and has since grown into the largest Alberta-based financial institution. Throughout that journey, ATB has maintained its aim of using its deep-rooted knowledge of this province and sophisticated banking expertise to help Albertans move closer to their dreams


Untitled-1For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father’s garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. We take great pride in our extensive product line that addresses the needs of all types of cyclists and athletes.


pf_logo_wtext copyPlanet Foods Strong & Healthy ™In 1995 Planet Foods Inc. was born to provide healthy, natural food to everyone in Canada, and now 13 years later we hold true to that vision.


Full Speed Ahead (FSA) produces world class bicycle components for road cycling and mountain biking and we support many of the world’s leading road and mountain bike teams.

Our history in the sport, heritage of innovation in design and manufacturing is important to us. We’re proud that we constantly invest in our product range to ensure that we provide the very best components possible – for both professional and enthusiast riders alike.

We don’t simply sponsor world-class teams and athletes, we work extremely close with them and use their expertise and feedback to help us develop the next range of products. This, combined with our passion, commitment to innovative design, research and development and materials/manufacturing processes ensures we deliver technically superior components that provide the ultimate performance that riders demand, and all at a competitive price.


Honey Stinger Logo

Pure natural ingredients! Great tasting convenient honey based food. Honey Stinger Gold Gels provide a low glycemic index while still providing an excellent source of concentrated carbohydrates. Product development by Lance Armstrong providing 20 years of world class performance.


Ultima Replenisher is the official sport drink of TransRockies. With Zero Sugar and all 5 essential electrolytes, Ultima focuses on the key elements of hydration: fluid and electrolytes. Ultima Replenisher is all natural, with no artificial colors or sweeteners and is suitable for vegetarian and gluten free diets.


KHCoffeeKicking Horse Coffee is proud to support TransRockies. Nestled in the heart of the Canadian Rockies and at the headwaters of the mighty Columbia River. Some people say it is the Rocky Mountain air, some people suggest it is the altitude… whatever it is, they’re not footing the medical bill if their coffee takes you out with a roundhouse to the taste buds!


logo_impact_canopies_CANImpact Canopies

We understand your need for superior and innovative branding solutions to effectively promote your brand. That’s why we make it our business to provide you with a range of solutions to showcase your corporate message and attract prospects in seconds. Our continual investment in top of the line dye sublimation printing equipment allows us to offer a unique product that has vibrant, saturated colors on a variety of polyester fabrics.  Deck out your campsite with a custom tent from Impact Canopies!


datadrill1DataDrill Communications Inc. is committed

to: Creating custom communication solutions for any geographic location; Providing the highest level of Customer Services by meeting demands of quality, responsiveness, and competitive pricing to develop mutually-rewarding relationships; Ensuring safety policies and procedures are developed and adopted to best protect our employees, customers, facilities, and resources.

Racks-LogoRacks Unlimited is a retail business that specializes in car racks, truck racks, trailer hitches and other automotive accessories. They carry all the major brands as well as many others. In addition to bike racks, ski racks and roof boxes they also offer a selection of ladder racks, bike parking racks and home storage systems. Racks Unlimited has been serving Calgary and surrounding areas for nearly 20 years. Shop on-line with their convenient on-line ordering system, or come and see them at either of their two Calgary locations.


Logo- MacroBarGo Macro was founded to promote a healthy and sustainable lifestyle. GoMacro believes in feeling good about what we eat- how it tastes, how it’s made, and how it sustains the environment. Family owned and based in a small rural community, their wholesome food maintains goodness on all levels. They claim: Small in size but big on impact, we are a big picture company.“


A leader in the fitness industry, IMPACT Magazine is committed to publishing content provided by the best experts in their fields for those who aspire to higher levels of health, fitness, and individual sport performance.


Little Big Shot Healthy Energy Drink, specially designed to meet active lifestyle challenges. It’s a refreshing blend of berry fruit juices combined with Ginseng and B vitamins. B vitamins are involved in the release of energy from food, help combat tiredness and fatigue and contribute to the maintenance of various metabolic processes. Little Big Shot contains no preservatives and no E – numbers.

For those looking for an energy drink without the post consumption guilt that arises from consuming unknown chemicals then Little Big Shot is for you, packed with goodness, leaving you revitalized and full of potential for the day ahead.

Little BIG Shot contains no preservatives, artificial colourings and flavourings just Healthy Energy! It is also suitable for pregnant women, children age 8+ and vegetarians.

Stoked Oats was founded in April 2011 by three oatmeal loving athletes. Unable to find the ultimate breakfast to support their busy and active lifestyles, they began making their own oatmeal blends. With the goal of creating the healthiest oatmeal on the market, all Stoked Oats blends include highly nutritious “superfood” ingredients including chia, flax, and gluten free oats.

TCR Sport Lab was born out of a vision to a create a place where people of any fitness level could feel welcome and supported to out perform yourself. At TCR we believe the best foundation is a science based approach to take your body to your best and we work beside you to achieve those goals. We consider anyone who walks through our door an athlete. It might be your first rodeo, competing at a national level or simply getting back at it after a few years off. At TCR our coaching staff are highly trained in the areas of the science of exercise, keenly observant in how we move and doing our best to be the best for you!