Gran Fondo Highwood Pass – Partners

ATBFinancialTM_Logo Dec 07ATB started business more than 75 years ago during the Great Depression, and has since grown into the largest Alberta-based financial institution. Throughout that journey, ATB has maintained its aim of using its deep-rooted knowledge of this province and sophisticated banking expertise to help Albertans move closer to their dreams.


Established in 1910, GSL GM City has grown to become a premier General Motors auto dealer in the Calgary region. GSL GM City was founded over a century ago. Throughout our tenure, we have strived to include the best possible customer service with top-notch repair/maintenance work and comprehensive new and used car, truck, minivan and SUV inventories.


For over 25 years, Garneau has been an innovator in the world of cycling. What started in his father’s garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. We take great pride in our extensive product line that addresses the needs of all types of cyclists and athletes.


pf_logo_wtext copyPlanet Foods Strong & Healthy ™In 1995 Planet Foods Inc. was born to provide healthy, natural food to everyone in Canada, and now 13 years later we hold true to that vision.


Full Speed Ahead (FSA) produces world class bicycle components for road cycling and mountain biking and we support many of the world’s leading road and mountain bike teams.

Our history in the sport, heritage of innovation in design and manufacturing is important to us. We’re proud that we constantly invest in our product range to ensure that we provide the very best components possible – for both professional and enthusiast riders alike.

We don’t simply sponsor world-class teams and athletes, we work extremely close with them and use their expertise and feedback to help us develop the next range of products. This, combined with our passion, commitment to innovative design, research and development and materials/manufacturing processes ensures we deliver technically superior components that provide the ultimate performance that riders demand, and all at a competitive price.


At 4iiii Innovations we develop technologies that improve sports performance and make the athlete’s world safer. Our products increase awareness and provide an uninterrupted and real-time flow of data needed to set a personal best or achieve a podium position. Our goal in everything we do is to eliminate distractions, increase focus and produce better results. We are engineers and innovators. We are also athletes designing better ways for other athletes to win.

We’re driven by our ‘Smarter. Faster. Safer.’ mantra to offer products that re-think data delivery. Through innovative technologies we offer simple and immediate display of what you need to know to raise your game. In everything we do, our goal is to become a seamless and essential part of your training and to provide the winning edge when it comes to competing.


Honey Stinger LogoPure natural ingredients! Great tasting convenient honey based food. Honey Stinger Gold Gels provide a low glycemic index while still providing an excellent source of concentrated carbohydrates. 


Tool Shed Brewing Company started as a back yard homebrew project in Calgary. Come visit our tasting room, share stories with us, and enjoy our craft!


ProGold Lubricants, manufacturers of outstanding products for cycling enthusiasts and professionals. It’s time to go Pro!


Ultima Replenisher is the official sport drink of TransRockies. With Zero Sugar and all 5 essential electrolytes, Ultima focuses on the key elements of hydration: fluid and electrolytes. Ultima Replenisher is all natural, with no artificial colors or sweeteners and is suitable for vegetarian and gluten free diets.


KHCoffeeKicking Horse Coffee is proud to support TransRockies. Nestled in the heart of the Canadian Rockies and at the headwaters of the mighty Columbia River. Some people say it is the Rocky Mountain air, some people suggest it is the altitude… whatever it is, they’re not footing the medical bill if their coffee takes you out with a roundhouse to the taste buds!


Racks-LogoRacks Unlimited is a retail business that specializes in car racks, truck racks, trailer hitches and other automotive accessories. They carry all the major brands as well as many others. In addition to bike racks, ski racks and roof boxes they also offer a selection of ladder racks, bike parking racks and home storage systems. Racks Unlimited has been serving Calgary and surrounding areas for nearly 20 years. Shop on-line with their convenient on-line ordering system, or come and see them at either of their two Calgary locations.


Logo- MacroBarGo Macro was founded to promote a healthy and sustainable lifestyle. GoMacro believes in feeling good about what we eat- how it tastes, how it’s made, and how it sustains the environment. Family owned and based in a small rural community, their wholesome food maintains goodness on all levels. They claim: Small in size but big on impact, we are a big picture company.“


A leader in the fitness industry, IMPACT Magazine is committed to publishing content provided by the best experts in their fields for those who aspire to higher levels of health, fitness, and individual sport performance.


Little Big Shot Healthy Energy Drink, specially designed to meet active lifestyle challenges. It’s a refreshing blend of berry fruit juices combined with Ginseng and B vitamins. B vitamins are involved in the release of energy from food, help combat tiredness and fatigue and contribute to the maintenance of various metabolic processes. Little Big Shot contains no preservatives and no E – numbers.

For those looking for an energy drink without the post consumption guilt that arises from consuming unknown chemicals then Little Big Shot is for you, packed with goodness, leaving you revitalized and full of potential for the day ahead.

Little BIG Shot contains no preservatives, artificial colourings and flavourings just Healthy Energy! It is also suitable for pregnant women, children age 8+ and vegetarians.


Stoked Oats was founded in April 2011 by three oatmeal loving athletes. Unable to find the ultimate breakfast to support their busy and active lifestyles, they began making their own oatmeal blends. With the goal of creating the healthiest oatmeal on the market, all Stoked Oats blends include highly nutritious “superfood” ingredients including chia, flax, and gluten free oats.


TCR Sport Lab was born out of a vision to a create a place where people of any fitness level could feel welcome and supported to out perform yourself. At TCR we believe the best foundation is a science based approach to take your body to your best and we work beside you to achieve those goals. We consider anyone who walks through our door an athlete. It might be your first rodeo, competing at a national level or simply getting back at it after a few years off. At TCR our coaching staff are highly trained in the areas of the science of exercise, keenly observant in how we move and doing our best to be the best for you!


Team Work Excellence works with leaders and teams to increase their influence on effectiveness and value.

THE PREMISE:

 TEAM + WORK = EXCELLENCE

We help you achieve the best possible results.


Preparation for multisport can be very demanding. The sequencing of the exercise volume and intensity requires intricate planning. This plan must be challenging yet enjoyable, sensitive to life’s responsibilities. CoachCal is the most experiened Lifestyle High Performance Coach in Alberta, and has been awarded Triathlon Canada’s Coach of the Year Three Times based on team performance, life balance and athlete satisfation. Whatever your goals maybe, CSR will provide the infrastructure to achieve and even exceed.


Color Right Now remains a proud leader in print technology, offering our customers a one-stop solution for all your printing, mailing, and design needs. For twenty years we’ve provided all the benefits of a close client relationship with all our customers, just as printers and traditional craftspeople did in the past. We’re very proud of our approach and the mutual success that this has brought over the last two decades. We look forward to working closely with all our customers in the future as we continue to offer the finest quality products and services for all your business requirements.